Fertilab Barcelona
- May 11
- 2 min read
For Fertilab Barcelona, I worked on the graphic management of a sensitive healthcare brand, ensuring consistency across digital, printed and institutional touchpoints. My role involved translating the clinic’s human-centered approach into clear, elegant and trustworthy visual communication.
Fertilab Barcelona is an assisted reproduction clinic based in Barcelona, focused on personalized fertility treatments and the emotional complexity behind each reproductive journey. The brand communicates with a diverse audience, including couples, single women and LGBTQIA+ families, requiring a visual language that is both medically reliable and emotionally sensitive.
My work focused on the graphic management of the brand across multiple communication channels. I developed and adapted visual assets for social media, digital campaigns, institutional presentations, educational materials, printed pieces and internal communication, always maintaining coherence with the brand’s identity and tone of voice.
In a healthcare context, design is not only about aesthetics. It needs to organize information, reduce uncertainty and create a sense of trust. For Fertilab Barcelona, I worked with visual hierarchy, layout systems, typography, image selection and brand applications to ensure that every piece of communication felt clear, human and professionally aligned.
The main challenge was to preserve brand consistency while responding to different needs: commercial campaigns, patient education, medical information, social content, presentations and on-site materials. My role was to make sure that each deliverable worked individually, while still belonging to the same visual universe.
Through this work, I contributed to a more cohesive brand experience, helping Fertilab communicate its medical expertise with warmth, clarity and emotional intelligence.
Key responsibilities
Graphic brand management across digital and physical touchpoints
Development of social media assets and campaign visuals
Layout design for institutional and commercial presentations
Adaptation of brand guidelines into daily communication materials
Creation of educational and patient-facing visual content
Visual consistency across multilingual and multichannel communication
Support for internal and external brand communication
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