Fertilab Barcelona Italia

For Fertilab Barcelona Italia, I worked on the adaptation of Fertilab’s visual identity for the Italian-speaking audience, maintaining brand consistency while supporting a more localized, culturally sensitive communication strategy.

@fertilab_barcelona_it

Fertilab Barcelona Italia is part of Fertilab’s international communication ecosystem, created to connect with Italian-speaking patients interested in fertility treatments in Barcelona. Because fertility communication is deeply personal, the visual identity needed to feel not only professional and medically reliable, but also close, elegant and emotionally aware.

My work focused on adapting Fertilab’s graphic universe to an international audience while preserving the consistency of the main brand. This included the creation and adaptation of social media assets, campaign visuals, informative posts and digital materials designed for Italian communication contexts.

The main challenge was to maintain a recognizable Fertilab identity while allowing the Italian channel to have its own cultural rhythm and tone. Visual decisions such as image selection, composition, color balance, typographic hierarchy and layout structure were used to create materials that felt aligned with the global brand, but still specific to the audience they were addressing.

In this project, graphic brand management meant building continuity across languages, markets and emotional expectations. Each piece needed to feel part of Fertilab Barcelona’s broader ecosystem while communicating naturally with patients from another cultural background.

Through this work, I supported Fertilab’s international presence by helping translate its brand experience into a clear, sensitive and visually coherent Italian-facing communication channel.

Key responsibilities

• Graphic adaptation of Fertilab’s visual identity for the Italian market

• Creation of social media and digital communication assets

• Visual consistency across multilingual brand channels

• Layout design for informative and patient-oriented content

• Adaptation of campaign visuals to international audiences

• Support for localized healthcare communication

• Maintenance of brand coherence across different cultural contexts