Fertilab Donantes

For Fertilab Donantes, I worked on the visual communication of a sub-brand dedicated to egg donation, balancing clarity, empathy and trust. The graphic approach needed to speak to a younger audience while maintaining the credibility and care required in a medical context.

@fertilab_donantes

Fertilab Donantes is the egg donation branch of Fertilab, focused on guiding women through a safe, anonymous and professional donation process in Barcelona and Girona. Its communication requires a delicate balance: it must be approachable and clear for potential donors, while also respecting the ethical, emotional and medical sensitivity of the topic.

My role involved managing and adapting the graphic language of the brand across digital platforms, especially social media and informative materials. I worked on visual assets that helped explain the donation process, requirements, medical steps and emotional reassurance in a simple, accessible and visually engaging way.

Unlike the main Fertilab Barcelona brand, Fertilab Donantes required a more direct and youthful communication style. The challenge was to create pieces that felt friendly and easy to understand without losing medical credibility. I worked with color, composition, typography, icons, photography and content hierarchy to make complex information feel lighter, safer and more approachable.

The graphic management of this brand required consistency, but also flexibility. Each piece needed to respect the Fertilab ecosystem while giving Fertilab Donantes its own voice, audience and rhythm. Through visual design, I helped build a communication system that could inform, reassure and invite potential donors to take the first step with confidence.

Key responsibilities

• Visual adaptation of the Fertilab brand ecosystem for a donor-focused audience

• Creation of digital and social media assets

• Graphic support for educational and informational content

• Visual simplification of medical and legal information

• Development of approachable, trustworthy layouts

• Consistency across campaigns, posts and communication pieces

• Support for a sensitive healthcare communication strategy