IESES

For IESES, I developed a brand identity system focused on clarity, institutional credibility and visual consistency. The project involved creating a graphic language capable of supporting the brand across different communication materials, from logo design to institutional applications.

ieses.org

IESES Branding was developed as a visual identity project focused on building a clear, professional and coherent brand presence. The goal was to create a graphic system that could represent the institution with credibility, structure and visual consistency, while remaining flexible enough to be applied across different communication formats.

My role involved the development of the brand’s visual identity, including logo design, graphic language, composition rules, color direction, typography and visual applications. Rather than creating isolated pieces, the focus was on building a recognizable system: a visual structure that could guide how the brand appears, communicates and maintains consistency over time.

The project required attention to institutional perception. Every design decision needed to communicate reliability, organization and professionalism, while still allowing the brand to feel contemporary and visually distinctive. Through layout, hierarchy, proportion and graphic rhythm, I worked to create a brand identity that could be easily recognized and consistently applied.

From the initial concept to the final visual applications, the process was guided by brand management principles. I considered how the identity would function beyond the logo: how it would behave in presentations, digital materials, social media, institutional documents and other brand touchpoints.

The result was a cohesive visual identity system designed to strengthen IESES’s institutional presence and create a more organized, memorable and professional brand experience.

Key responsibilities

• Development of the brand identity system

• Logo design and visual identity creation

• Definition of graphic language and visual direction

• Typography, color and composition exploration

• Creation of institutional brand applications

• Visual consistency across different communication materials

• Graphic management of the brand’s visual presence

• Translation of institutional values into a coherent visual system