<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Creative Portfolio]]></title><description><![CDATA[Alice ZM Design]]></description><link>https://www.alicezm.com/brands</link><generator>RSS for Node</generator><lastBuildDate>Thu, 21 May 2026 17:00:27 GMT</lastBuildDate><atom:link href="https://www.alicezm.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[TORUSS]]></title><description><![CDATA[For TORUSS, I developed a comprehensive repositioning, strategic deepening, and aesthetic direction project, aiming to transform the brand into a more mature, original, and desirable expression within the contemporary fashion world.]]></description><link>https://www.alicezm.com/post/toruss</link><guid isPermaLink="false">6a05a5550d8273e65564e002</guid><pubDate>Thu, 14 May 2026 10:35:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_9d38decaab484bf1a9c51eef94f17acb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[NSC Comunicação]]></title><description><![CDATA[En NSC Comunicação, desarrollé identidades visuales y materiales de campaña para proyectos de medios y publicidad, apoyando la visibilidad de la marca en plataformas digitales, programas de radio y canales de redes sociales.]]></description><link>https://www.alicezm.com/es/post/nsc-comunica%C3%A7%C3%A3o-1</link><guid isPermaLink="false">6a0344ce411ac2da58792631</guid><category><![CDATA[Sistemas de Marca]]></category><category><![CDATA[Digital & Redes Sociales]]></category><category><![CDATA[Diseño de Campañas]]></category><category><![CDATA[Editorial & Medios]]></category><pubDate>Tue, 12 May 2026 18:23:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_94b2721086eb48deadfb8f831919aed2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[IESES]]></title><description><![CDATA[Para o IESES, desenvolvi um sistema de identidade visual focado em clareza, credibilidade institucional e consistência visual. O projeto envolveu a criação de uma linguagem gráfica capaz de sustentar a marca em diferentes materiais de comunicação, desde o design do logotipo até aplicações institucionais.]]></description><link>https://www.alicezm.com/pt/post/ieses-1</link><guid isPermaLink="false">6a034527c275c99ffdb8edd5</guid><category><![CDATA[Brand Systems]]></category><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Campaign Design]]></category><category><![CDATA[Editorial & Media]]></category><pubDate>Tue, 12 May 2026 18:04:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_5d48948180544dfabdfc64e6d49fbbdc~mv2.gif/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Barcelona Italia]]></title><description><![CDATA[Para Fertilab Barcelona Italia, trabajé en la adaptación de la identidad visual de Fertilab para el público de habla italiana, manteniendo la coherencia de la marca a la vez que se apoyaba una estrategia de comunicación más localizada y sensible a las diferencias culturales.]]></description><link>https://www.alicezm.com/es/post/fertilab-barcelona-italia</link><guid isPermaLink="false">6a036b5b98e64e464a9fdb23</guid><category><![CDATA[Comunicación en Salud]]></category><category><![CDATA[Digital & Redes Sociales]]></category><category><![CDATA[Comunicación Internacional]]></category><category><![CDATA[Sistemas de Marca]]></category><category><![CDATA[Diseño de Campañas]]></category><pubDate>Tue, 12 May 2026 18:03:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_f2c47a8c8cf042aeb6daa0286a0a752c~mv2.jpg/v1/fit/w_500,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Barcelona]]></title><description><![CDATA[Para Fertilab Barcelona, trabajé en la gestión gráfica de una marca de salud sensible, asegurando la coherencia en todos los puntos de contacto digitales, impresos e institucionales. Mi función consistió en traducir el enfoque centrado en el paciente de la clínica en una comunicación visual clara, elegante y confiable.]]></description><link>https://www.alicezm.com/es/post/fertilab-barcelona</link><guid isPermaLink="false">6a036b322f2805e5418b636e</guid><category><![CDATA[Sistemas de Marca]]></category><category><![CDATA[Comunicación en Salud]]></category><category><![CDATA[Digital & Redes Sociales]]></category><category><![CDATA[Diseño de Campañas]]></category><category><![CDATA[Editorial & Medios]]></category><category><![CDATA[Comunicación Internacional]]></category><pubDate>Tue, 12 May 2026 18:02:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_805a22f2693d48bd823aa21c30d8c336~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Donantes]]></title><description><![CDATA[Para Fertilab Donantes, trabajé en la comunicación visual de una sub-marca dedicada a la donación de óvulos, buscando un equilibrio entre claridad, empatía y confianza. El diseño gráfico debía conectar con un público más joven, manteniendo la credibilidad y el cuidado propios de un contexto médico.]]></description><link>https://www.alicezm.com/es/post/fertilab-donantes-1</link><guid isPermaLink="false">6a0344fd30933631436d75b8</guid><category><![CDATA[Sistemas de Marca]]></category><category><![CDATA[Comunicación en Salud]]></category><category><![CDATA[Digital & Redes Sociales]]></category><category><![CDATA[Diseño de Campañas]]></category><category><![CDATA[Editorial & Medios]]></category><pubDate>Tue, 12 May 2026 18:01:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_297cda313ba34fe0829f17bd38f43558~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Barcelona]]></title><description><![CDATA[For Fertilab Barcelona, I worked on the graphic management of a sensitive healthcare brand, ensuring consistency across digital, printed and institutional touchpoints. My role involved translating the clinic’s human-centered approach into clear, elegant and trustworthy visual communication.]]></description><link>https://www.alicezm.com/post/portf%C3%B3lio-criativo-como-destacar-suas-obras</link><guid isPermaLink="false">69ffa6ed7e54dfff8b004b40</guid><category><![CDATA[Brand Systems]]></category><category><![CDATA[Healthcare Communication]]></category><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Campaign Design]]></category><category><![CDATA[Editorial & Media]]></category><category><![CDATA[International Communication]]></category><pubDate>Mon, 11 May 2026 21:28:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_805a22f2693d48bd823aa21c30d8c336~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Barcelona Italia]]></title><description><![CDATA[For Fertilab Barcelona Italia, I worked on the adaptation of Fertilab’s visual identity for the Italian-speaking audience, maintaining brand consistency while supporting a more localized, culturally sensitive communication strategy. Fertilab Barcelona Italia is part of Fertilab’s international communication ecosystem, created to connect with Italian-speaking patients interested in fertility treatments in Barcelona. Because fertility communication is deeply personal, the visual identity needed...]]></description><link>https://www.alicezm.com/post/fertilab-barcelona-italia-1</link><guid isPermaLink="false">6a02196be8ad7aab1e5a482c</guid><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Healthcare Communication]]></category><category><![CDATA[International Communication]]></category><pubDate>Mon, 11 May 2026 18:04:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_f2c47a8c8cf042aeb6daa0286a0a752c~mv2.jpg/v1/fit/w_500,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[Fertilab Donantes]]></title><description><![CDATA[For Fertilab Donantes, I worked on the visual communication of a sub-brand dedicated to egg donation, balancing clarity, empathy and trust. The graphic approach needed to speak to a younger audience while maintaining the credibility and care required in a medical context.]]></description><link>https://www.alicezm.com/post/fertilab-donantes</link><guid isPermaLink="false">6a0214c70e085586d47966c0</guid><category><![CDATA[Healthcare Communication]]></category><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Campaign Design]]></category><category><![CDATA[Editorial & Media]]></category><pubDate>Mon, 11 May 2026 17:50:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_297cda313ba34fe0829f17bd38f43558~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[TORUSS]]></title><description><![CDATA[Para a TORUSS, desenvolvi um trabalho amplo de reposicionamento, aprofundamento estratégico e direção estética, com o objetivo de transformar a marca em uma expressão mais madura, autoral e desejável dentro do universo da moda contemporânea.]]></description><link>https://www.alicezm.com/pt/post/toruss-1</link><guid isPermaLink="false">6a04838a48aeb3fcb242abe3</guid><pubDate>Wed, 01 Apr 2026 03:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_9d38decaab484bf1a9c51eef94f17acb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[IESES]]></title><description><![CDATA[For IESES, I developed a brand identity system focused on clarity, institutional credibility and visual consistency. The project involved creating a graphic language capable of supporting the brand across different communication materials, from logo design to institutional applications.]]></description><link>https://www.alicezm.com/post/ieses</link><guid isPermaLink="false">6a033416e6c6621ea18c751a</guid><category><![CDATA[Campaign Design]]></category><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Editorial & Media]]></category><category><![CDATA[Brand Systems]]></category><pubDate>Thu, 01 Feb 2024 14:17:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_5d48948180544dfabdfc64e6d49fbbdc~mv2.gif/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item><item><title><![CDATA[NSC Comunicação]]></title><description><![CDATA[At NSC Comunicação, I developed visual identities and campaign assets for media and advertising projects, supporting brand visibility across digital platforms, radio programs and social media channels.]]></description><link>https://www.alicezm.com/post/nsc-comunica%C3%A7%C3%A3o</link><guid isPermaLink="false">6a02446948aeb3fcb23df6c9</guid><category><![CDATA[Brand Systems]]></category><category><![CDATA[Digital & Social Media]]></category><category><![CDATA[Campaign Design]]></category><category><![CDATA[Editorial & Media]]></category><pubDate>Mon, 28 Feb 2022 21:05:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7e112c_94b2721086eb48deadfb8f831919aed2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Z. Meireles</dc:creator></item></channel></rss>